Margiela Conceptual Shoe Campaign

I was asked to deliver a conceptual shoe campaign, the challenge was to not show the product. I chose the brand Margiela but also wanted to give myself more of a challenge by not using the iconic Margiela Tabi print.

My campaign was inspired by John Galliano’s last season, the 2023 spring collection. The theme was renaissance art which is what I based my own campaign out of.

Because being different creates art.

The process and selection below.

The pitch deck:

Model: Maryelis Castillo

Background model: Cameron Taylor