Brands, strategy’s and creativity: a combination.
I have collaborated independently with emerging brands across fashion, hospitality and other sectors, adapting my role to the needs of each project. These collaborations gave me the opportunity to explore different sides of brand building, from strategy and identity to communication, digital presence and content creation.
For Desalia Water, I worked across website design and communication strategy, researching the most relevant platforms for their market and audience, developing written content and shaping their digital presence. For Wantok Coffee, I developed a broader branding and marketing strategy, creating the brand’s visual identity and logo alongside its social media, paid media and advertising approach.
My work with Srta Walls was more creatively and physically embedded in the brand, focusing primarily on photography while also supporting events, markets, catwalks and representing the brand at IFEMA.
Together, these projects allowed me to work closely with smaller businesses at different stages of development, understanding their needs and translating them into practical creative and strategic solutions.